When the right outcome requires someone managing the transaction.
Some sellers are well-served by an independent sale with professional preparation and support. Others have a property, timeline, or situation that benefits from full representation — someone managing pricing, preparation, marketing, showings, negotiation, and closing as a coherent whole.
Heather works with a limited number of sellers each year.
Pricing strategy
A defensible list price based on recent comparables, current market conditions, and the specific characteristics of your property — not an automated estimate or an inflated figure designed to win your listing.
Preparation
Guidance on what to address before listing — the work that moves buyers, and the work that doesn't. Drawn from the same framework used in Seller Strategy Advisory.
Marketing and presentation
Professional photography, media direction, property narrative, and buyer-facing materials — positioned to reach the right buyers, not every buyer.
Showing management
Scheduling and coordination managed with your daily life in mind. Feedback gathered and interpreted honestly.
Offer evaluation and negotiation
Offers evaluated on net proceeds, terms, and risk — not just headline price. Negotiation that represents your interests without manufacturing urgency.
Transaction management through closing
Coordination of inspections, due diligence, financing contingencies, title, and closing — with clear communication at every step.
Seller Strategy Advisory concludes with a clear recommendation for one of three paths. If full representation is the right choice, transitioning from advisory into a listing engagement is straightforward.
Sellers who have completed Market-Ready should refer to that page for how the professional-services fee is handled if they subsequently engage Heather for listing representation.
Not sure whether representation or an independent sale is right?